Good job! I love it! Wohooow! Excellent!
Good job! I love it! Wohooow! Excellent!

How customer centric is your organisation?

A quick assessment that will help you understand how you stack up against your competitors, and where to focus to improve*.

* based on 15 years work with companies like Mercedes, Vodafone, ING and Philips

Prefer an expert assessment by a 15 year customer centricity veteran? Click here.

Rating
Our company strategy is based on the customer insight
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
Customer insight-driven initiatives get full support from our management
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
Our management understands the value of Voice of the Customer
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
Our Voice of the Customer programme is sufficiently funded and staffed
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
We have clear customer priorities and an action plan
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somehwat agree
I fully agree
Our KPI's are aligned with our customer objectives
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
Our company has a great customer culture
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
Everyone in our company understands how to act on customer feedback
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
We are always allowed to do right by the customer
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
Our Voice of Customer technology is intuitive and easy to use
I completely disagree
I somewhat disagree
I don’t agree or disagree
I somewhat agree
I fully agree
Calculating...